Virtual Asssistant/Freelance Support Team
Admin & Co. is a Geelong based Business Manager and her Virtual Assistant/Freelance Administration team specialising in all types of Executive/Personal Assistant Support, Business Operational & Management Administration, Social Media and Communications support, Digital Marketing design and support, Website creation and management, Board/Committee Governance, HR and Finance administration support services.


about us


Admin & Co. is a Virtual Assistant/Freelance consultancy team created by Lee Doherty, a high level administration expert with over 25 years experience, in January 2016.

The idea behind this business is to provide the specialised experience and skills of talented administration, and other professional service/creatives experts, who can be engaged by small business, entrepreneurs, not for profits and solo owner operators, who may not be in the position to hire these types of team members in a permanent, part time or full time basis.

For the Admin & Co. team, it allows us to create a flexible work/life balance that our past 9-5 corporate employment positions have not afforded us.

Admin & Co. is the local market leader in freelance/outsourcing of everything administration.  Everything we do, every project, is our opportunity to build a reputation for delivering professional, ethical and confidentiality assured administrative support services.

We will focus on providing the best customer service to all our clients no matter how big or small.  Service means delivering high level and exacting work on time meeting client deadlines, regular, effective communication, and above all, listening to our clients, understanding them and responding to their administrative support needs.

We are your professional hand holders, admin coach and the doer's!

Untitled design (3).jpg





Lee Doherty is the Owner/Director of Admin & Co. which was created in January 2016 after 25 years experience as a senior administration professional in various high level administrative management roles from banking and finance, real estate, accounting and advisory and retail and wholesale.
Lee provides exceptional administrative high level support, advice and assistance to enable people to do what they need to do best - your own professional hand holder and Admin Coach!
After having a period of illness that forced her to walk away and ‘contemplate life’ the idea of the was to create a business that allowed a flexible work/life balance that past 9-5 corporate employment positions would not… and Admin & Co. was born.
Lee has completed tertiary studies in Management and Human Resources Management (after thinking leaving high school in year 11 was a great idea) all while working part time and juggling 3 small kids. She is a firm believer we can’t have it all… we can but not all at once.
Lee is expanding her business and has started Bridge Coworking & Event Space located in Bridge Street, Newtown. 
When not doing and running the admin in Admin & Co. or community at Bridge Coworking & Event Space, Lee is a junior coordinator and netball coach to 180 girls in her spare time, lives out in the ‘burbs in Armstrong Creek with husband Jason and 3 girls Mia, Sophie and Georgie, as well as main income stream for various drive through coffee establishments in the region.

emma crook

Emma is our very own Andrea Sachs to our Miranda Priestly is very handy to have in our corner with a background in and trained in MYOB, Quickbooks, Xero bookkeeping and payroll responsibilities.  She is a quick, adaptable and fast learner with a fantastic manner with both customers and colleagues, always bringing a smile and a positive attitude to the workplace.  She also is a graphic and web designer assisting us with our Squarespace one page website offerings.  


Rebecca or 'Maff' (for the small country Gippsland town Maffra where coincidently both Bec & Lee have lived!) comes from the land of media, marketing, public relations and administration with more than 13 years experience. She once was lost (in a corporate job) but now is found (as a freelancer).  Bec would love to be part of your business journey and can help with web copy, blogging, social media content, newsletters, feature articles, grant writing, corporate communications and more. Outside the (virtual) office, Bec is a wannabe surfer, word lover and chocolate addict.

Victoria hommelhoff

Victoria joined us as a recent Bachelor of Commerce - Marketing graduate.  Her recent experience as in intern with another local media group has given her opportunity to enhance her studies in social media and direct marketing. Victoria is another of our go to graphic and web designers, again, assisting with our Squarespace one pagers! She's just 'the Hoff' to us in the office...


Sally PapworTH

Sally’s Executive Assistant career spans over 20 years and she continues to be passionate about working closely with businesses and senior management to provide support and assistance at a professional level. She has a background in providing support to the retail, advertising, local government and consultancy services areas. She has a knack of being able to juggle many moving parts with calmness and composure.


Janina is a seasoned social media professional with a thorough knowledge of social media platforms, blogging and basic SEO.  She will cut through the clutter to deliver results that often exceed expectations.  She has been described by clients and peers as an extremely organised person who brings initiative, creativity and focus to every undertaking. 


With over 25 years’ experience in marketing, public relations and event management, Jason is well placed to provide strategic and operational support to you as the client. 
He has had a background in both commercial and not for profit organisations as a CEO and General Manager and is a member of the Australian Institute of Company Directors, Australian Institute of Marketing and an accredited Professional Conference Organiser.
Jason supports the business with specialised grant and tender writing and management services, a specialised skill honed over 20 years.
Jason barracks for the Cats, which is good and bad, depending on who you talk to and thinks he can play golf like Jason Day! Only the first name is the same!


Catherine is the owner/director of On Call Marketing and is engaged when needed to collaborate on projects due to her high level of marketing expertise.
Catherine has gained her marketing, communication and social media experience across the last 15 years in both commercial entities and not for profit organisations.
She has a keen sense of social media trends and can ensure clients are well serviced across the broad range of media and marketing outlets.
Catherine barracks for the Bombers and we all feel sorry for her!  Her husband is going to be Prime Minister one day, no really!



Lee is a highly organised and talented administrator/executive assistant. She operates to high standards of accuracy and professionalism in her work and can be relied on to always act with the utmost discretion to ensure confidentiality in all aspects of any work she undertakes
Admin & Co have been so amazing at getting our new business off the ground. Lee is very friendly, down to earth and knowledgeable about many different aspects of running a business and such a fantastic businesswoman to have on your side. After every meeting or phone call, we would come away feeling more confident and happy with the direction we are taking as a business. She’s always ready to help with any problems, no matter how small or large. She was amazing help setting up our wholesaling system, setting up our accounting program and teaching us the work ethic and professionalism needed to be a successful brand. Admin & Co will always be a part of our business and look forward to working together in the future.
I have known Lee for many years and have been continually impressed with her professionalism and capacity. Lee has a great combination of professional skill and good old fashioned get up and go. I would not hesitate in recommending Lee to any potential client.
— Martin Thompson, Partner, Crowe Horwath Australia
The service Lee provided was amazing! High level admin, organisation, document design and templates etc…Plus she Is really nice happy person. Need more people like this to do business with.
— Di Nelson, Business Development Manager, Tourism Geelong and The Bellarine
Lee is a dedicated, hard working individual who approaches tasks with the upmost professionalism. Her drive to succeed ensures all work is completed to the highest quality and nothing is too much trouble. I recommend Lee to anyone requiring administrative assistance. My experience with her has been 10/10!
— Bree Manning, Assistant Finance Manager, Christian College Geelong
Untitled design-4.jpg




+ Meeting secretariat & governance including attendance at meetings
+ Development & management of meeting operational rhythms
+ Coordinate meetings
+ Prepare & distribute draft/final meeting agenda & minutes
+ Collation of board papers ahead of board/committee/advisory meetings
+ Affordable monthly service packages available


+ Social media marketing strategies & calendar content
+ Designing & implementing social media content & blog posts
+ Website content management & updates
+ Updating social media accounts &  responding to customer enquiries
+ E-Newsletter design, implementation & management
+ Affordable monthly service packages available

design & graphics

+ Social Media images for your business
+ E Books, Resumes, Brochures, Business Cards, Flyers
+ Design artwork & branding materials; arrange printing when needed
+ Corporate Identity Administration
+ Development & conversion of artwork/logo/branding into usable office documentation


+ Squarespace web design – basic – suitable for small business


+ XERO basic accounts & bookkeeping tasks
+ Timesheet & payroll processing
+ Invoicing & data entry (Xero & Others)
+ Debt collection & accounts receivable tasks


+ Planning & management
+ Hosting events
+ Ticketing & social media promotions
+ Logistic support for larger meetings conferences and seminars


We can do just about anything and if we can’t we can find someone who can; please do not hesitate to ask.
Everything can be a one off project or ongoing packages; again please ask.


+ General word processing & written correspondence
+ General spreadsheet & data entry work
+ Data mining & internet research
+ Create databases, spreadsheets and preparing reports
+ Creating PDF documents from multiple resources
+ E-Filing, cloud based file management & archiving


+ Taking incoming calls & scheduling bookings
+ Daily calls to dictate emails while on the road
+ Replying to your client’s enquiries via email
+ Email triage work setting up filters, tags and unrolling


+ Business babysitting services including answering phone calls, responding to emails & other tasks
+ Onsite staff leave cover in your office/business as required


+ Small business office management & productivity systems analysis
+ Development of policies, procedures & systems


+ Template & document design
+ Tender documentation proposals
+ Travel bookings & management
+ Keynote / PowerPoint presentations
+ Create training material


+ Small Business HR Support Projects including developing all documentation, policies & procedures
+ On boarding of new employees
+ Development and conduct of staff reviews & training plans


+ Sports Administration & Governance
+ Newsletter, social media, website & team communications
+ Coach & Player recruitment & onboarding
+ Selection trial management & promotion
+ Event Management & promotion
+ Affordable monthly service packages available


Untitled design (1).png






$50/HOUR + GST

Minimum Time: 5 Hours

This option is great if you would like to try us out or just need a single task completed.


$45/HOUR + GST

Minimum Time: 8 Hours

This option is ideal if you would like us to complete a bigger task or you would like services on a regular basis.

We have monthly retainer options for a 'no surprise' fixed cost.


$60/HOUR + GST

This option is offered if you would like our services outside normal business hours, urgently ASAP or on an Australian or Victorian Public Holiday (subject to availability).  Onsite work is charged at this rate to take into account extra travel time.


$60/HOUR + GST

This option is for service to be provided to you exclusively by Lee Doherty.

Minimum Time: 5 Hours



Minimum Time: Negotiable

Projects can be negotiated in discussion with service provider and clients for a fixed total fee.

service packages

Minimum Time: Negotiable

Projects can be negotiated in discussion with service provider and clients for a fixed total fee.

Untitled design (5).jpg


Satisfied Customers





Thank you for your interest in Admin & Co. Please use this form if you have any questions about one of our services or packages and we will get back to you as soon as possible. Alternatively, find us on social media via one of the links above.

Please call me on 0430 369 600 for any queries!